ABOUT "Wpc. IZA" - Proposal of "habit of carrying an umbrella".
In recent years, we have been hit by record-breaking summer heat, and the number of emergency transports due to heat stroke is increasing year by year.
The Ministry of the Environment promotes the use of parasols, which are highly effective in reducing the heat index (WBGT), as measures to reduce heat stress through individual efforts.
However, there is still a strong perception that parasols are for women, and as a measure to change that perception, we will
propose a "habit of carrying around" in the genre of folding umbrellas for both rain and rain, with high-spec functions for both rain umbrellas and parasols, and create a scene where men naturally use parasols.
The term “parasol boy” has taken on a life of its own, but I believe that the current situation has not been able to dispel the image women have.
Therefore, we will establish a unique style and create opportunities and awareness for men to naturally use parasols through the introduction of men's umbrellas for both sun and rain.

100% light blocking rate and UV cut rate!
100% shading rate and UV cut rate for all color fabrics to protect your skin from the sun .
It is a perfect item for UV protection, with the necessary UV cut performance to prevent sunburn. Uses a high-spec fabric with super water-repellent treatment that increases surface tension on a heat-shielding fabric that allows you to

carry an umbrella on both sunny and rainy days . All the functions necessary for an umbrella are maintained at a high level on both sunny and rainy days. "Thermal shielding effect" that can only be claimed for umbrella fabrics that block a certain amount of heat through the heat shielding test (JUPA method).



You can feel the feeling of being in the shade. It is also known that the amount of sweat can be reduced by 17% when using a parasol with high heat and light blocking properties.
*From the Ministry of the Environment press release on May 21, 2019

For RAINYDAY-Highest grade water repellency.
・Water pressure resistance exceeding 10,000 mm is recorded due to the multi-layered polyurethane coating on the back of the water repellent. (JIS L 1092 A method)
・Water proof Raindrops roll like balls with super water-repellent finish with increased surface tension. Water repellency test grade 5 (highest grade) (JIS L 1092 method)

ZA001: AUTOMATIC - Automatic opening and closing.
Automatic opening and closing design that can be operated with one hand even on days with a lot of luggage Uses an AUTO SAFETY CLOSURE system.
When the shaft of a typical automatic open/close folding umbrella is shortened, it will be pushed back by the force of the spring unless you push it all at once.